AI Insights · Timothy · January 2023
Top 5 Social Apps Performance on Android in New Zealand - Q4 2022
A look at the performance of the top 5 social apps on Android in New Zealand during Q4 2022, including weekly downloads, revenue, and active user trends.
In the fourth quarter of 2022, the top 5 social apps in New Zealand on the Android platform showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:
Facebook Meta Platforms, Inc.'s Facebook saw a relatively stable weekly revenue, peaking at approximately $3.5K in early December. Weekly downloads hovered around 5K to 6K, with a notable increase to 6.1K in the week of December 19. Active users remained consistent, gradually increasing from 1.32M to 1.35M by the end of December.
TikTok TikTok from TikTok Pte. Ltd. displayed strong weekly revenue, fluctuating between $24.6K and $31K, with a high of $30.9K in mid-December. Downloads varied, with a significant spike to 6K in the week of December 19. Active users showed minor fluctuations, ending the quarter slightly lower at 559K.
Instagram Instagram experienced modest weekly revenue, peaking at $324 in mid-December. Downloads remained steady around the 3K mark, with a peak of 3.4K in the last two weeks of December. Active users hovered around 800K throughout the quarter.
TikTok Now TikTok Now had no reported revenue during the quarter. Downloads saw a steep decline from 9.6K at the start to just 200 by the end of December. Active users also decreased, from 13.4K to 7.1K over the same period.
X X showed varied weekly revenue, with notable peaks reaching $165 in early November. Downloads ranged from 1.4K to 2.2K, with a peak in late November. Active users saw a gradual decline from 206K to 198K over the quarter.
These insights are sourced from Sensor Tower, providing a comprehensive overview of app performance trends. For more detailed analytics and insights, visit Sensor Tower.
